Listen to online conversations and analyses data to understand customer sentiment, brand perception, and industry trends. Translate these insights into clear and actionable reports and presentations.
Track and analyse the performance of River's website, social media pages, and marketing campaigns using analytics tools.
Manage and create easy-to-use dashboards with accurate monthly reports to inform strategic decision-making.
Deep dive on our target audiences. Analyses their behaviors, wants, needs, and mindsets to create a comprehensive customer profile.
Keep peers updated on the newest features and any changes social media platforms implement.

Expectations

Bachelor's degree in Psychology, Sociology, Statistics, or a related field.
4 years of experience in executing performance and brand awareness campaigns on Meta and Google.
4+ years of experience in social listening, market research, or marketing analytics.
Strong analytical skills with experience in utilising social listening and data analysis tools (Google Analytics, social listening platforms).
Experience with DCM, DV360, Tableau.
Advanced MS Excel/Google Sheet skills include pivot tables, V-Look Ups, and macros.
Excellent communication skills (written & verbal). Makes complex data easy to understand.

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